What is SRP RiceTrace?

SRP RiceTrace is a digital platform designed to provide transparent, verifiable information about SRP rice production. It allows farmers, buyers, and other stakeholders in the rice value chain to track and validate the sustainability of rice from farm to market in compliance with SRP standards.

Key Features of SRP RiceTrace:

• Supplier Contact: Facilitates efficient connections between suppliers and stakeholders across the rice value chain.
• SRP Transaction Certificates: Enables the request and management of SRP Transaction Certificates to verify compliance with sustainability standards.
• Label and Claim Assessments: Supports the assessment of sustainability labels and claims to ensure their authenticity.
• Inventory Monitoring: Provides a tool to track and manage SRP-verified rice inventory, promoting transparency and effective supply chain management.

Important for SRP RiceTrace Users:

• Register Your Details: Users must register their information and the volumes of SRP-Verified rice they possess.
• Inventory Management: Creating and maintaining an updated inventory is essential to ensure timely and efficient processing, manage future activities, and facilitate requests for issuance of transaction certificates among trading partners.

Conference Recap

The launch was an important moment in the 3rd Global Sustainable Rice Conference & Exhibition, which brought together over 240 experts to discuss the transformation of the global rice sector. The event showcased various initiatives for advancing environmental sustainability, economic resilience, and social equity in the rice industry.

During the event, demo accounts were made available for participants to explore RiceTrace’s features and functionalities. QR codes linking to user guidelines were also distributed, offering easy access to support materials. Additionally, SRP organized side meetings to provide hands-on assistance, ensuring smooth onboarding to the platform.

“We are proud to introduce SRP RiceTrace as part of our ongoing efforts to support our members and the global rice sector,” said SRP Executive Director Dr. Wyn Ellis at the event.

“RiceTrace is designed to enhance transparency and traceability, uphold the integrity of SRP practices, build trust among consumers and supply chain actors, and demonstrate our commitment to facilitating sustainable sourcing,” said SRP Standard and Assurance Manager Trusti Widiastuti.

Next Steps for SRP RiceTrace: We Value Your Feedback

To try RiceTrace firsthand, scan the QR code on the image to access the demo account and explore the platform’s features. We encourage you to share your feedback and reach out if you need detailed guidance. The RiceTrace Users’ Manual will be updated to incorporate user feedback.

User feedback will be essential to help SRP to continuously improve functionality and ease of use. Rice producers, retailers, buyers, and other supply chain actors are encouraged to join the platform and contribute to building a more sustainable and transparent rice supply chain.

For more information about SRP RiceTrace and how to get involved, please reach out to assurance@sustainablerice.org.

About the Sustainable Rice Platform

The Sustainable Rice Platform e.V. (SRP) is a global multi‐stakeholder alliance comprising over 100 institutional members from the public, private, research, civil society and the financial sector. SRP works with its members and partners towards transforming the global rice sector by improving smallholder livelihoods, reducing the social, environmental and climate footprint of rice production, and by offering the global rice market an assured supply of sustainably produced rice.

SRP promotes resource-use efficiency and climate change resilience in rice systems (both on-farm and throughout value chains) and pursues voluntary market transformation initiatives by developing sustainable production standards, indicators, incentive mechanisms, and outreach mechanisms to boost wide-scale adoption of climate-smart, sustainable best practices among small farmers.

For more information on the Sustainable Rice Platform contact info@sustainablerice.org or visit www.sustainablerice.org

Contact:
Roong Tepkaew, SRP Communications and Membership Manager
Email: roong.tepkaew@sustainablerice.org

• SRP Standard for Sustainable Rice Cultivation supports sustainable rice practices in Thailand, with the draft Version 3.0 now open for public consultation.
• SRP launches RiceTrace, a digital platform to streamline operations and ensure compliance with sustainable rice standards.
• SRP is developing the Low-Carbon Assurance Module to measure and verify greenhouse gas reductions in sustainable rice cultivation, in partnership with key stakeholders.

Bangkok, 20 December 2024 – “Our challenge as a sector is to scale sustainable rice production as well as stimulate demand, in order to achieve our shared global environmental and social goals,” stated Inge Jacobs, Global Sustainable Sourcing Lead at Mars Food & Nutrition, during the 3^rd Global Sustainable Rice Conference & Exhibition, held recently in Bangkok.

Held on 26-27 November at the United Nations Conference Centre (UNCC) in Bangkok, the event brought together over 240 experts from around the world to discuss how ongoing transformation of the global rice sector can drive environmental sustainability, economic resilience, and social equity. Speakers from UN agencies, governments, private sector, research and civil society shared discussed their experiences and challenges in implementing the Sustainable Rice Platform Standard for Sustainable Rice Cultivation, the world’s first voluntary sustainability standard for rice, designed to incentivize farmers, from smallholders to large producers, to adopt proven climate-smart and sustainable best practices, including innovative opportunities for scaling to achieve sector transformation.

The event highlighted the wide range of initiatives transforming the sustainable rice industry – showcasing technology innovations for farmers, new local funding & investment tools, collaborative solutions to de-carbonize rice across markets – all while empowering farmers to achieve low emission outcomes that can deliver economic benefits.

Hosted by the Sustainable Rice Platform (SRP), the conference discussed all of these transformation drivers – including emerging regulatory requirements, market shifts, corporate sustainability reporting and financial instruments as drivers of sustainable rice sector growth.

Addressing the conference during the Opening Ceremony, Kulsiri Klunnuraksa, Director of the Rice Research and Development Division at the Thai Rice Department, stressed the importance of the rice sector not only as a stable food, but also as the heart of Thailand’s culture, economy, and way of life. “Rice has been an integral part of Thai society for centuries, supporting livelihoods of millions of farm families, sustaining our rural communities, and of course is at the core of Thailand’s cuisine and our agricultural exports,” said Ms Kulsiri.

“The Thailand Rice Department is committed to SRP and we are proud to be leading several large-scale projects aimed at promoting sustainable rice farming across Thailand. Among these projects is one funded by the Global Environment Facility (GEF), implemented in collaboration with UNEP, GIZ and SRP. Over the next four years the project will train approximately 45,000 rice farmers to adopt the SRP Standard.”

“Fostering collaborative pathways to incentivize wide-scale adoption of low-carbon, sustainable best practices is SRP’s overarching goal,” Dr. Wyn Ellis, SRP Executive Director commented during the event’s opening ceremony.

“Rice stands at the intersection of the twin global challenges of sustainable food systems and climate change action. SRP aims at a holistic approach that links carbon action to the needs of small farmers through an integrated sustainability framework that encompasses smallholder livelihoods, resource efficiency, biodiversity, workers’ rights and women’s empowerment in rice value chains.”

In his keynote address to the conference, Chris Brett, Lead Agribusiness Specialist at the World Bank Group congratulated SRP on its progress in highlighting the need for global action and reported on the increasing emphasis on climate finance for the rice sector within the global development community.

“We continue to work to leverage climate finance and carbon markets to accelerate a transitioning of the rice sector toward low-emission practices,” he said.

“We are making significant progress in the development of financing tools & innovations that further encourage wide-scale adoption of low-emission technologies, while generating economic benefits for smallholders. However, much higher levels of public funding and private investment will be critical to realize these goals.”

In her keynote, Dr. Yvonne Pinto, Director General at the International Rice Research Institute (IRRI), a founding member of SRP, noted that SRP stands at an important moment in the context of key global drivers: “The global market for sustainable rice is developing due to the interplay of food security needs, climate change challenges, economic incentives for farmers, consumer preferences for sustainability, and ongoing investment in agricultural innovation.” she said.

“We see great opportunities for large-scale mitigation and sequestration through sustainable rice practices, and creation of pathways to gigaton-scale carbon reductions, all while delivering significant economic and social benefits for farmers, the environment and society.”

Speakers discussed how SRP members and partners around the world are championing sustainable rice, showcasing country-level case studies and panel discussions from around the world. The 2-day event also featured the launch of SRP’s new RiceTrace digital traceability platform, designed to streamline operations and ensure compliance with SRP Standards, the release of the draft Version 3.0 of the SRP Standard for Sustainable Rice Cultivation for public consultation and a progress update on the development of the SRP Low Carbon Assurance Module, in partnership with key stakeholders. This module aims to measure and verify greenhouse gas reductions in sustainable rice cultivation. Additionally, two new IFC reports were launched, exploring market and financing opportunities for sustainable rice and benchmarking SRP against global best practices.

Photos and presentations from the event are available here.

The 3rd Global Sustainable Rice Conference & Exhibition was proudly supported by sponsors Olam Agri and String Bio, as well as media partner SSR Rice News.

About the Sustainable Rice Platform

The Sustainable Rice Platform e.V. (SRP) is a global multi‐stakeholder alliance comprising over 100 institutional members from the public, private, research, civil society and the financial sector. SRP works with its members and partners towards transforming the global rice sector by improving smallholder livelihoods, reducing the social, environmental and climate footprint of rice production, and by offering the global rice market an assured supply of sustainably produced rice.

SRP promotes resource-use efficiency and climate change resilience in rice systems (both on-farm and throughout value chains) and pursues voluntary market transformation initiatives by developing sustainable production standards, indicators, incentive mechanisms, and outreach mechanisms to boost wide-scale adoption of climate-smart, sustainable best practices among small farmers.

For more information on the Sustainable Rice Platform contact info@sustainablerice.org or visit www.sustainablerice.org

Contact:
Roong Tepkaew, SRP Communications and Membership Manager
Email: roong.tepkaew@sustainablerice.org

Kylie Porter, a seasoned ESG and sustainability professional, leads SunRice Group’s global sustainability strategy, focusing on climate change, biodiversity, and human rights. She has spearheaded initiatives such as the company’s Net Zero commitment and the decarbonization of rice production. Kylie’s leadership experience with the United Nations Global Compact Network Australia and her extensive work across corporate and NGO sectors further enrich SRP’s strategic vision.

Sandra Razanamandranto brings over 20 years of experience in sustainable agriculture and certification schemes. As Cocoa Commodity Lead at Preferred by Nature, Sandra has championed sustainable practices across global supply chains. Her deep understanding of stakeholder collaboration, combined with her personal connection to rice production in Madagascar, underscores her commitment to advancing SRP’s goals of improving farmer livelihoods and reducing environmental impact.

“We are excited to welcome Kylie Porter and Sandra Razanamandranto to the SRP Board,” said Wyn Ellis, SRP Executive Director. “Their wealth of experience and dedication to sustainable practices will be invaluable as we continue our work to transform the global rice sector and create meaningful impacts across value chains.”

The new Board members join SRP at a pivotal time as the organization advances key initiatives, including the rollout of SRP RiceTrace, ongoing SRP Standard and Performance Indicator revision, and the development of a Low Carbon Assurance Module. Their leadership will be instrumental in shaping SRP’s strategic direction and expanding its global impact in promoting sustainable rice production.

About the Sustainable Rice Platform

The Sustainable Rice Platform e.V. (SRP) is a global multi‐stakeholder alliance comprising over 100 institutional members from the public, private, research, civil society and the financial sector. SRP works with its members and partners towards transforming the global rice sector by improving smallholder livelihoods, reducing the social, environmental and climate footprint of rice production, and by offering the global rice market an assured supply of sustainably produced rice.

SRP promotes resource-use efficiency and climate change resilience in rice systems (both on-farm and throughout value chains) and pursues voluntary market transformation initiatives by developing sustainable production standards, indicators, incentive mechanisms, and outreach mechanisms to boost wide-scale adoption of climate-smart, sustainable best practices among small farmers.

For more information on the Sustainable Rice Platform contact info@sustainablerice.org or visit www.sustainablerice.org

Contact:
Roong Tepkaew, SRP Communications and Membership Manager
Email: roong.tepkaew@sustainablerice.org

The event offers attendees the opportunity to engage with global and regional experts and stakeholders who are committed to enhancing the resilience and sustainability of rice value chains. Participants will discover innovative solutions and collaborative initiatives, such as the Sustainable Rice Landscapes Initiative and the Global Environment Facility, both designed to drive impactful and scalable change. Attendees will gain valuable insights directly from SRP members and key stakeholders, who will share essential recommendations and lessons learned from their experiences within the SRP framework.

“There’s never been a more important moment for the transformation of the sustainable rice eco-system both in Asia and globally,” said Wyn Ellis, SRP Executive Director, based in Thailand. He highlighted that a shift to more sustainable rice farming practices will be crucial to boost farm livelihoods, enhance food and water security and combat climate change.

Since its launch in 2017, the SRP Conference has emerged as a flagship event and forum for bringing together stakeholders from across the global rice sector. Following the success of the last event in 2019, SRP anticipates over 300 high-level delegates from industry, government, research and development partners joining the conference this year. 

The conference aims to explore the latest innovations, share best practices, and build new partnerships to promote sustainability in rice cultivation and supply chains.

“This event is designed to offer a rich platform to explore the latest tools for impact monitoring- including carbon accounting- and to share knowledge and connect with leaders advancing sustainable practices worldwide,” said Dr. Ellis. “SRP invites attendees to be part of the conversation that will set the stage for sustainable transformation — foster new partnerships, exchange ideas, and help build a more sustainable future for the rice sector!”

Why Attend? 

• Learn from leading experts in sustainable rice production. 
• Explore the latest innovations and approaches. 
• Network with stakeholders and peers from around the world. 
• Participate in discussions to catalyze broader change through collaboration. 

Event Details: 
Dates: 26-27 November 2024 
Time: 9:00 AM – 5:00 PM ICT (GMT+7) 
Venue: United Nations Conference Centre
United Nations Building, Rajdamnern Nok Avenue, Bangkok, Thailand 

Registration: https://app.glueup.com/event/3rd-global-sustainable-rice-conference-and-exhibition-2024-113133/ 

Join us in Bangkok to shape the future of sustainable rice production!

About the Sustainable Rice Platform

The Sustainable Rice Platform (SRP) is a global multi‐stakeholder alliance comprising over 100 institutional members from the public, private, research, civil society and the financial sector. 

SRP works with its members and partners towards transforming the global rice sector by improving smallholder livelihoods, reducing the social, environmental and climate footprint of rice production, and by offering the global rice market an assured supply of sustainably produced rice. 

SRP promotes resource-use efficiency and climate change resilience in rice systems (both on farm and throughout value chains) and pursues voluntary market transformation initiatives by developing sustainable production standards, indicators, incentive mechanisms, and outreach mechanisms to boost wide-scale adoption of climate-smart, sustainable best practices among small farmers.  

Contact:
Roong Tepkaew, SRP Communications and Membership Manager
Email: roong.tepkaew@sustainablerice.org

Partnering with Mars Food and Nutrition, Regrow Ag as technical / MRV partner and Gold Standard as learning partner, the initiative has received a grant from the ISEAL Innovations Fund, which is supported by the Swiss State Secretariat for Economic Affairs SECO. Mars Food and Nutrition is co-financing the project.

LT Foods, a major Indian rice exporter and longstanding SRP member, will serve as the project’s key implementation partner during the piloting phase.

About the Project

Many of the world’s food supply chains are grappling with the challenge of how to decarbonize their supply chains, and account for the abatement in a high integrity way. Most food businesses have set ambitious Scope 3 targets, and agricultural emissions make up the majority of this scope 3 footprint. This means that to meet targets, taking action on-farm and in partnership with their suppliers is non-negotiable. This is particularly challenging in rice supply chains because understanding emissions in rice is complex – with variability of practices, significant impact of weather/climate, and complexity of methane and nitrous oxide fluxes making emissions highly variable.

Addressing this need, the project will extend the scope of the SRP Assurance Scheme which already enables retailers to make verifiable sustainability claims under the ‘SRP-Verified’ on-pack label.

Based on an “insetting” model, the project will seamlessly integrate with SRP’s existing system, leveraging Regrow Ag’s extensive expertise in Measurement, Reporting, and Verification (MRV) and Gold Standard’s methodology to quantify and validate emissions reductions achieved by rice farmers adopting the SRP Standard for Sustainable Rice Cultivation.

Implemented from April 2024 to September 2025, the pilot has the following objectives:

1. Establish reliable data quantifying, demonstrating and validating GHG reductions achieved through compliance with the SRP Standard.
2. Develop a standardized, scalable approach that is economically and practically feasible. Beyond development, the Low Carbon Assurance Module will offer wider access to credible validation of Scope 3 emissions from SRP certified rice value chains, generate additional data to improve our understanding and deliver positive benefits to rice smallholders as part of SRP’s mission to transform the global rice sector.

About the Sustainable Rice Platform

The Sustainable Rice Platform (SRP) is a global multi‐stakeholder alliance comprising over 100 institutional members from the public, private, research, civil society and the financial sector. SRP works with its members and partners towards transforming the global rice sector by improving smallholder livelihoods, reducing the social, environmental and climate footprint of rice production, and by offering the global rice market an assured supply of sustainably produced rice.

SRP promotes resource-use efficiency and climate change resilience in rice systems (both on-farm and throughout value chains) and pursues voluntary market transformation initiatives by developing sustainable production standards, indicators, incentive mechanisms, and outreach mechanisms to boost wide-scale adoption of climate-smart, sustainable best practices among small farmers.

In 2015 SRP introduced the world’s first voluntary standard and indicators for sustainable rice farming, dedicated to the needs of smallholders and based on proven science-based best-practices. SRP-Verified rice is today available on retail shelves in 20+ countries.

Contact:
Roong Tepkaew, SRP Communications and Membership Manager
Email: roong.tepkaew@sustainablerice.org

Under the theme “Sustainable Rice: Food, Climate and People”, the conference will focus on the integral role of rice at the intersection of global debates on sustainable food systems and climate change.

In addition to the conference, there will be an exhibition space showcasing related initiatives, products, and service providers.

This event will be an excellent opportunity SRP members and partners to present and discuss their own initiatives to derisk their own value chains and catalyze broader change through collaboration. It also offers stakeholders a unique opportunity to share and discuss the latest innovations and approaches, facilitate collaboration, create new partnerships and foster knowledge exchange. Stay tuned for more details to follow.

For speaking, sponsorship, and exhibitor opportunities, please contact Roong Tepkaew, SRP Membership and Communications Manager at roong.tepkaew@sustainablerice.org.

About the Global Sustainable Rice Conference and Exhibition

The Global Sustainable Rice Conference and Exhibition (SRP Conference), launched in 2017, is a flagship event advocating for sustainable rice production. The first and second conferences attracted over 350 high-level delegates from more than 30 countries, fostering dialogue, showcasing achievements, and forging partnerships.  We are delighted to be able to resume this event in 2024 with full a two-day face-to-face program.

About the Sustainable Rice Platform

The Sustainable Rice Platform e.V. (SRP) is a global multi‐stakeholder alliance comprising over 100 institutional members from the public, private, research, civil society and the financial sector. SRP works with its members and partners towards transforming the global rice sector by improving smallholder livelihoods, reducing the social, environmental and climate footprint of rice production, and by offering the global rice market an assured supply of sustainably produced rice.

SRP promotes resource-use efficiency and climate change resilience in rice systems (both on-farm and throughout value chains) and pursues voluntary market transformation initiatives by developing sustainable production standards, indicators, incentive mechanisms, and outreach mechanisms to boost wide-scale adoption of climate-smart, sustainable best practices among small farmers.

For more information on the Sustainable Rice Platform contact info@sustainablerice.org or visit www.sustainablerice.org

Contact:
Roong Tepkaew, SRP Communications and Membership Manager
Email: roong.tepkaew@sustainablerice.org

Version 2.0 of the SRP Assurance Scheme introduces important changes to our verification process, resulting in large measure from user feedback. These changes are designed to boost the efficiency, transparency, and cost-effectiveness of the scheme, and further enhance our alignment with global best practices.

Key highlights of the SRP Assurance Scheme 2.0 include:

1. Streamlined process: We have simplified the verification process to improve ease of access for producers, Conformity Assessment Bodies (CABs) and all value chain actors.
2. Robust data management: A comprehensive data management system ensures enhanced data integrity and monitoring.
3. New fee structure: The Assurance Scheme 2.0 includes adjustments to the fee structure, which is accessible on our webpage.

To address any questions you may have relating to the Assurance Scheme 2.0, please see our updated FAQs available at the SRP website for explanations of key changes and clarifications on various aspects of the new Scheme. If you have further questions or require more information, please do not hesitate to reach out to our dedicated support team at the SRP Secretariat.

To join the Assurance Program as a CAB, please download the CAB Application Form from the SRP website. To request SRP third-party assessment, the Step-by-Step Guide to Getting SRP-Verified is a must-read.

The official launch of the SRP Assurance Scheme 2.0 marks an exciting step forward in our mission to make rice production more sustainable. We believe these changes will have a lasting positive impact on rice value chains and look forward to your continued support and engagement.

Download the SRP Assurance Scheme v 2.0

Watch the recording of our webinar “Introducing SRP Assurance Scheme 2.0 – Key Changes”  here

Thank you for your commitment to sustainable rice production!

Please reach out to us with any questions or if you require further clarification at info@sustainablerice.org.

About the Sustainable Rice Platform
The Sustainable Rice Platform e.V. (SRP) is a global multi‐stakeholder alliance comprising over 100 institutional members from the public, private, research, civil society and the financial sector. SRP works with its members and partners towards transforming the global rice sector by improving smallholder livelihoods, reducing the social, environmental and climate footprint of rice production, and by offering the global rice market an assured supply of sustainably produced rice.

SRP promotes resource-use efficiency and climate change resilience in rice systems (both on-farm and throughout value chains) and pursues voluntary market transformation initiatives by developing sustainable production standards, indicators, incentive mechanisms, and outreach mechanisms to boost wide-scale adoption of climate-smart, sustainable best practices among small farmers.

Contact:
Roong Tepkaew, SRP Communications and Membership Manager
Email: roong.tepkaew@sustainablerice.org

The day commenced with a welcome from SRP Executive Director Wyn Ellis, setting the stage for SRP Board Chair Keith Jones to deliver his keynote address ‘SRP: 12 years of progress’ His observations provided an insightful overview of SRP’s journey and accomplishments, as well as the challenges ahead.

In Session one, representatives of SRP members Helvetas Swiss Intercooperation, Galaxy Rice, Pakistan Basmati Heritage Foundation (PBHF), and GIZ presented case studies offering valuable insights into their experiences in implementing through projects initiated by SRP members around the world.

Session one also highlighted the SRP Assurance Scheme and the growing market for SRP-Verified rice, with speakers highlighting the current market situation in EU and emerging opportunities in Asian markets.

The second session began with a keynote ‘Redefining Value in Value Chains’ by Matthew Reddy, Senior Private Sector Specialist at the Global Environment Facility. Stressing the importance of collaboration and information flow within value chains, he set the tone for a high-level panel discussion featuring senior experts from International Finance Corporation, Rikolto, SNV, Khon Kaen University, World Business Council for Sustainable Development, and FAO. These discussions revolved around scaling impact within rice, food systems, and climate change, with a spotlight on initiatives driving scale in Africa and Asia.

The private sector’s role in driving transformation was highlighted through projects such as the Private Sector-led Sustainable Rice Value Chain Transformation in the Mekong Delta. The panel discussion also featured insightful discussions on financing sustainable rice practices, emphasizing the steps necessary to make sustainability financially viable.

Takashi Yamano, Principal Economist at Economic Research and Development Impact at ADB and Noriko Sato, ADB Senior Natural Resources Specialist shared their perspective on ‘Economic Incentives for Adopting SRP in Asia: A Case of Bilateral Crediting Mechanism.’ The presentation highlighted the significance of agriculture sector emissions in Asia, with flooded rice as a major contributor to national emissions of methane. To mitigate emissions from rice farming through adoption of climate-smart best practices such as Alternate Wetting & Drying, additional economic incentives and further research are needed to drive wide-scale adoption.

Session 3 included a panel discussion on the topic: ‘What’s New on the Horizon – Digital Tools and Carbon Finance’.  Discussants explored the role of carbon finance in incentivizing sustainable practices. Innovative opportunities in rice were examined, with a special focus on Pakistan and Bangladesh. The event also underlined the importance of technologies such as AWD (Alternate Wetting and Drying), digital tools, smart farming practices, and plant nutrition as drivers of transformation.

The Symposium challenged participants to think critically and collaborate in their efforts to drive positive change in the rice sector.

SRP congratulates the International Rice Research Institute for hosting a highly successful 4-day event. We also extend our heartfelt thanks to IRRI and all speakers, partners, and delegates who played a vital role in making this symposium a success.

Our work is an ongoing effort and doesn’t end here. We encourage participants, members and partners to join us as we work together towards our shared goal of a sustainable global rice sector.

Speaker presentations are available here.

About the Sustainable Rice Platform
The Sustainable Rice Platform e.V. (SRP) is a global multi‐stakeholder alliance comprising over 100 institutional members from the public, private, research, civil society and the financial sector. SRP works with its members and partners towards transforming the global rice sector by improving smallholder livelihoods, reducing the social, environmental and climate footprint of rice production, and by offering the global rice market an assured supply of sustainably produced rice.

SRP promotes resource-use efficiency and climate change resilience in rice systems (both on-farm and throughout value chains) and pursues voluntary market transformation initiatives by developing sustainable production standards, indicators, incentive mechanisms, and outreach mechanisms to boost wide-scale adoption of climate-smart, sustainable best practices among small farmers.

Contact:
Roong Tepkaew, SRP Communications and Membership Manager
Email: roong.tepkaew@sustainablerice.org

We are confident that their knowledge, experience, and dedication to our mission will be invaluable in our continued efforts to work towards transformation of the global rice sector.

Please join us in extending a warm welcome to these new Board Members. We look forward to working together to further our shared goals and to create a more sustainable future. You can access the full list of Board members here.

Cherie Tan, Head of Public Affairs, Science & Sustainability, Asia Pacific

Bayer Crop Science – Service, Input, and Equipment Providers

Cherie Tan is Head of Public Affairs, Science & Sustainability, Asia Pacific for Bayer Crop Science and a member of the APAC Crop Science Leadership Team. She leads a regional team focused on policy, stakeholder relations and sustainability to secure the company’s license to operate and enable business growth and performance in the Asia Pacific region.

Bayer is a leading agriculture enterprise with crop protection, seeds, and digital farming businesses. The company is committed to a vision of “Health for all, Hunger for none”, to a world where biodiversity thrives in harmony with humankind, where farms are more sustainable, and with plants that are more adaptive and resilient.

Building on more than 50 years of experience working together with rice farmers with a strong portfolio baseline, Bayer is developing a complete package of high performing hybrids – bred specifically for the system’s new agronomic and climate-smart practices and tailored to the different farm environments. As a result, Bayer is shaping the transition of rice farmers towards a regenerative rice system through Direct Seeded Rice by developing a crop system able to transform rice cultivation tailored to farmers’ needs, generate value for our business and optimize the environmental footprint of agriculture.

Cherie brings over 20 years of managing corporate reputational risks, building private-public partnerships and strengthening engagement with government and NGO stakeholders across diverse issues, which she gained while working in Agriculture supply chains, finance, sustainability and smallholder program development. She has also managed relationships with large agri-conglomerates, supported rural ag-cooperatives with microfinancing, and developed partnerships with rural farming communities.

She held previous roles as Director of Unilever’s sustainable sourcing and smallholder livelihoods initiatives, Global Palm Oil advocacy leader at WWF International, and senior relationship manager at Rabobank.

About Bayer

Bayer is a global enterprise with core competencies in the life science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen. In fiscal 2017, the Group employed around 99,800 people and had sales of 35.0 billion euros. Capital expenditures amounted to 2.4 billion euros, R&D expenses to 4.5 billion euros. For more information, go to www.bayer.com.

Hetal Shah, Director- Operations: Regenerative Agriculture

Amiha Agro Pvt. Ltd. – At Large

Hetal Shah, heading the implementation department and social compliance part is majorly responsible to manage the grower groups directly associated in the production of sustainable rice and other agriculture commodities. She stands as a beacon of inspiration for entire team. Making a difference in the farmer communities has fueled our organization’s mission in sustainability.

With a rich background in research, she establishes connections with local rice farmers and agricultural cooperatives, building relationships with farmers will enable you to work together on sustainable initiatives. Beyond her role within the organization Hetal is actively engaged in various social activities and initiatives through her collaboration with non-governmental organizations (NGOs) and non-profits working in the field of sustainable agriculture.

Extending the impacts beyond profit margins, she has strong partnerships with local communities. She aims to uplift marginalized groups with her community development programs majorly in the field of natural farming and sustainable practices. Her compassionate leadership style empowers our team to embrace corporate social responsibility.

Hetal actively supports and mentors aspiring individuals, particularly women, in their pursuit of professional success. She believes in nurturing talent, breaking down barriers, and fostering an inclusive workplace where everyone can thrive. At the helm of the organization, Hetal leads by example, blending business acumen with a compassionate heart.

Amiha Agro Pvt. Ltd.

Amiha Agro is a private limited company, headquartered at Ahmedabad (Gujarat, India) and helmed by veteran promoters of sustainable agriculture business products of different standards. Our core belief is promoting and practicing FAIR PRICE TO ALL in order to equally benefit all the concerned stakeholders in the supply chain of “Farmers to Users”.

Amiha is an agricultural start-up with its presence across states of Gujarat, Maharashtra, Odisha and Bihar at present and growing intensively further. The key focus is on resolving issues of Agriculture & Climate change and supporting farmers to reduce their cultivation cost with adoption of various sustainable package of practice to increase the net profitability with direct linkages through the concept of “Soil to Sale”.

The first ever OOH #ChooseSustainableRice consumer campaign in cooperation with blowUP media

This summer we want to inspire consumers to #ChooseSustainableRice with a major OOH campaign supported by blowUP media in the Netherlands.
The campaign will showcase the winning photos of SRP’s first-ever photo contest.

Introducing the winners of SRP’s first-ever photo contest!

First of all, we would like to thank everyone who participated in our photo contest! We received a large number of beautiful and breathtaking pictures of rice fields and rice farmers. After much consideration, we are delighted to announce the six winning photos featuring rice farmers and landscapes.

Congratulations to the winners of SRP’s first-ever photo contest!

Thanks to blowUP media, our generous campaign partner, these stunning photos will inspire the streets of the Netherlands right in the heart of the shopping centers of various cities such as Tilburg, Amsterdam, Rotterdam, The Hague, Eindhoven, Utrecht and more.

With this consumer campaign we aim to increase awareness among consumers that by choosing sustainable rice they can directly contribute to people, planet and progress.

We want to see your pictures!

If you see our campaign on billboards in the Netherlands, take a picture and upload it with the supporting hashtags #ChooseSustainableRice and #SRP to inspire others inside and outside the Netherlands to join our sustainable rice revolution and help feed the world sustainably.

Sustainable rice production & consumption is needed to feed the world sustainably.

While rice is a staple food for more than 3.5 billion people worldwide and over 140 million smallholder farmers depend on it for food or livelihoods, the crop is still often overlooked when it comes to shifting from conventional to sustainable farming practices. Conventional rice farming uses up to 5,000 liters of fresh water per kilogram of rice, and is responsible for around 10% of global man-made methane emissions. This makes rice both a contributor and a victim of climate change as it is highly vulnerable to the impacts of it. To bring change to the global rice sector SRP and its members are promoting sustainable rice production practices and consumption to shift towards a healthy, inclusive and sustainable future for people and planet.

The on-pack SRP-Verified Label, introduced in 2020, empowers consumers to help farmers and the planet directly by choosing SRP-Verified sustainable rice. In 2022, the label was selected as one of the 12 top sustainability labels by Milieucentrale. This resulted in further engagement with some of the largest retailers in the Netherlands, including Lidl, Albert Heijn, Jumbo, Superunie as well as rice brands and other major market actors such as LT Foods and Van Sillevoldt Rice/Euricom.

For more information on the campaign please reach out to:
Jop Blom
SRP International Engagement Manager
branding@sustainablerice.org / +31624600152

Campaign Organizers: The Sustainable Rice Platform and blowUP media

SRP and blowUP media have joined forces to showcase the best photos from rice fields and rice farmers globally and spread the message of how SRP, its members, partners and friends are transforming the rice sector.

The Sustainable Rice Platform e.V. (SRP): Feed the world. Sustainably.

SRP is a global multi‐stakeholder alliance comprising over 110 institutional members from public, private, research, civil society and financial sectors. SRP works with its members and partners towards transforming the global rice sector by improving smallholder livelihoods, reducing the social, environmental and climate footprint of rice production, and by offering the global rice market an assured supply of sustainably produced rice.

To learn more about SRP, visit www.sustainablerice.org.

blowUP media: Connecting audiences and inspiring change.

blowUP media is a leading provider of premium large-format outdoor advertising locations across Europe, dedicated to utilizing media as a force for good. Their mission is to inspire people, deliver impactful messages, and connect desirable urban audiences with aspirational brands, all while prioritizing sustainability. By combining their advertising expertise with responsible practices, blowUP media aims to create a positive impact on brands, urban societies, and the environment.

At the heart of blowUP media’s operations lies a strong commitment to sustainability. They actively integrate eco-friendly practices into their operations, utilizing sustainable materials and technologies such as LED lighting and energy-efficient fixtures. By embracing responsible waste management and adopting circular economy principles, they strive to minimize their carbon footprint and contribute to a greener future.

Recognizing their responsibility to protect and contribute to the environment and urban areas, blowUP media takes proactive measures to minimize negative impacts and maximize positive contributions. Their ultimate goal is to achieve net zero carbon emissions by 2040, aligning with the targets set forth in the Paris Climate Agreement.

blowUP media places great value on the inclusion of non-governmental organizations (NGOs) and social messaging on their digital screens. They dedicate at least 20% of their air-time to showcase NGOs and promote social and environmental initiatives, amplifying the voices of organizations striving for a better world.

To learn more about blowUp media visit www.blowup-media.nl.